Export training · speaking · advisory
Export growth does not begin with more buyers. It begins with better decisions.
I help F&B founders, export teams and the programmes that support them make the decisions that protect export growth: pricing, margins, market selection, distributors, compliance, shipments and reorders. Led by Yasmin Karim, an active Malaysian exporter and founder of XportStack.
For F&B founders · event organisers · trade bodies · accelerators · SME programmes
Export Now Workshop
9-10 September 2026 · Bangunan AICB, Kuala Lumpur
Two days, hands-on with one of your own products. Leave with your export price and margin, a ranked market shortlist, a distributor plan, a label gap list and a step-by-step shipment plan.
I run a real export business
I've priced the deals, followed up with distributors and fixed rejected labels myself.
I built the system, not just the slides
XportStack is the export operating system I built from the work I do every week.
Award-winning Malaysian founder
Recognised by national business, export and SME institutions.
Sound familiar?
Founders tell me this all the time
If this sounds familiar, you do not need more generic advice. You need a practical export system.
Featured
On stage, on panels and in the media
Recognition
Recognised by leading business, export and SME institutions
This may already be happening in your business
Your export price is shrinking before the order begins
An FOB price can look profitable and still leave far less than expected. Although the buyer pays international freight and import duties, you still carry export packaging, testing, documentation, inland logistics, bank charges, rebates and payment-term costs. Here is how RM100 in FOB revenue can shrink before product cost is deducted.
Illustrative figures. These are the export costs founders most often miss. Add them together, and a price that looked profitable may barely cover the product itself.
Or calculate your margin now with the free tool. Pricing is where I start.
Most export advice begins with the wrong question
More buyers cannot repair a weak export system
Most founders are told to find buyers, join trade shows, send samples and follow up harder. But when the price is wrong, more buyers only create more unprofitable quotes. When the market choice is random, more enquiries create more confusion. When the distributor is unqualified, the first order may be the last. When labels and documents are not ready, the shipment stalls before it starts.
I do not teach founders to chase every lead or assume a distributor will solve the rest. I teach the decisions that make export sustainable: price, market, distributor, compliance, shipment and reorders. Together, they form the XportStack Export Decision System.
Built from export mistakes I had to solve
I built a Malaysian F&B brand and began exporting the way many founders do: responding quickly to overseas interest, quoting before every cost was clear, saying yes to keep the buyer interested and leaving the difficult decisions until later.
Then came the lessons: a deal that looked profitable until every cost was counted; a distributor who went quiet after the first order; a label issue that delayed a shipment; and a market that looked exciting but did not fit the product, margin or readiness.
That was when I realised export success is not about finding more buyers. It is about making a small number of important decisions properly: price, market, distributor, compliance and shipment. I turned those decisions into a system, used it in my own export business and built it into XportStack. Today, I teach that system through keynotes, workshops and advisory.
Who I help
This is for you when export feels more complicated than it should.
I help F&B founders who want to export but feel stuck on pricing, documents, compliance or distributor follow-up. Together, we build a practical export system so you can quote with confidence, ship correctly and manage buyers without the chaos.
You're preparing for your first export order
You need to get the price, samples, documents, market choice and distributor conversation right before you commit.
You already export, but the numbers are unclear
You need to know what is truly profitable after freight, duties, rebates and payment terms.
You develop F&B founders or SMEs
You need a speaker or trainer who brings real export operations into your event, cohort or programme.
How I help
Four outcomes I help F&B exporters achieve
Move local F&B brands from domestic sales to export readiness
Expand active exporters into better-fit markets with stronger margins
Convert distributor interest into qualified opportunities and confirmed orders
Prepare for trade missions, exhibitions and buyer meetings, including on-site support
Services I offer
One export system, delivered in the format you need
The same core export decisions, from a 30-minute keynote to a hands-on implementation sprint. Every format produces something your audience can use.
Keynotes & talks
Bring an active exporter to your stage.
You leave with: Your audience leaves with practical decisions they can act on the next working day, not theory they forget by the end of the week.
Advisory & implementation support
High-touch, limited availability, for founders who want faster decisions and fewer expensive mistakes.
You leave with: Together, we fix pricing and margin leaks, sharpen market priorities, strengthen distributor terms, organise shipment readiness and export documents, and set the system up in XportStack.
- Audit: identify leaks in pricing, margins, markets and distributor management
- Decide: set prices, margin floors and priority markets
- Build: set up the workflow in XportStack
- Handover: take control, supported by a follow-up review
Workshops & masterclasses
Hands-on training for founders and teams.
You leave with: Participants calculate their export price, build a distributor checklist and complete a shipment-readiness plan. Real working outputs, not just slides.
- Export pricing: landed cost, freight, duties and margin
- Choosing the right first market
- Finding, assessing and managing distributors
- Labels, certification and compliance
- Shipment readiness and export documentation
Also available: corporate and trade-body training. Fees depend on format, audience size and preparation required.
Your stage
Where are you in your export journey?
Aspiring exporter
Strong local sales, not yet exporting
Export readiness, first export price and market selection
Early exporter
First orders, one or two markets
Pricing, distributors, compliance and first-shipment readiness
Multi-market exporter
Several markets and ready to scale
Margin protection, reorders and one view across markets
I help F&B brands at every stage. The sessions below are designed to match.
On stage
Talks and workshops for every exporter stage
Choose the session that matches your audience's stage. Every topic is built from real export work.
Aspiring exporters
Selling locally and ready to begin exporting
An honest readiness check before you spend your first ringgit on export.
A price that stays profitable after the real costs appear.
Choose a market that fits your product, margin and readiness, not simply the first country that shows interest.
The practical decisions between local sales and your first export order.
Early exporters
First orders, one or two markets
What must be ready before the shipping date is booked.
Why early export deals look profitable until every cost is counted, and how to price them properly.
How to choose, protect and manage a distributor who keeps selling after the first order.
Get labels, halal, certificates and documents ready before the port becomes the deadline.
Multi-market exporters
Several markets and ready to scale
Run five or more markets without losing visibility, follow-ups or deadlines.
Stop hidden margin leaks across markets, currencies and commercial terms.
Keep distributors active and turn one-off orders into repeat revenue.
Manage markets, distributors, certificates and shipments in one place.
Each topic can be delivered as a keynote, masterclass or hands-on workshop.
For event organisers
What organisers can expect
Practical, not just theoretical
Real examples from day-to-day F&B export operations
Clear, actionable takeaways your audience can use immediately
Delivered in English or Bahasa Malaysia
Suitable for founders, SME cohorts and trade programmes
Worksheets and tools participants can take back to work
For agencies and programmes
The hands-on trainer inside your export programme
I work with agencies, banks and SME programmes developing Malaysian exporters at home and abroad. I bring the perspective of an active exporter, so participants leave with decisions, tools and next steps they can use.
Sessions tailored to your cohort, from aspiring exporters to multi-market teams
Participants leave with completed outputs, not just notes
Delivered in English or Bahasa Malaysia
Flexible formats, from a single session to a multi-session programme
Suitable for readiness, acceleration and market-entry tracks
Available for programmes in Malaysia, regionally and online
Turn export knowledge into an operating system
The system I teach is the system I built and still use.
Most export talks leave people with notes. My training leaves them with a working process. Participants do not just learn the playbook; they use XportStack, the export operating system built for F&B brands, to put it into practice.
This is more than export training. It is the operating system behind disciplined export growth: pricing, market selection, buyer follow-up, distributor management, shipment readiness, compliance and cash flow.
What I believe
Successful exporters do not just chase buyers. They build a system that can serve buyers properly.
Malaysia's next generation of exporters will not manage growth through scattered files, inconsistent follow-ups and guesswork. They will run export as a system.
From the blog
Practical export insights
FAQ
Questions before you book
Do you find buyers for clients?
I do not start with buyer hunting. I help founders become buyer-ready first, so pricing, market choice, distributor fit, compliance and shipment readiness are clear before serious outreach begins. More leads cannot repair a weak export system.
Is this just export theory?
No. Every session is built around practical decisions for your own product, using real examples and the same XportStack tools I use to run my export business.
What makes this different from a conventional export talk?
Unlike a conventional talk, this is taught by an active exporter who built software around the system used to manage export growth. The examples, tools and decisions come from operations, not slides alone.
Who do you work with?
F&B founders preparing to export or already exporting, and the organisations that support them: trade agencies, accelerators, chambers and SME programmes.
Can sessions be delivered in English and Bahasa Malaysia?
Yes. Keynotes, workshops and training programmes can be delivered in English or Bahasa Malaysia.
How are fees calculated?
Fees depend on the format, audience size, preparation required and whether XportStack implementation is included. Share your budget range in the enquiry form and I will recommend the best-fit format.
Do you travel for events, and are online sessions available?
I am based in Malaysia and available for in-person events locally and regionally, as well as online sessions.
Is this only for first-time exporters?
No. First-time exporters use it to build strong foundations. Active exporters use it to protect margins, solve distributor issues and expand into new markets.
How do I book or check availability?
Send a short note through the enquiry form with your audience, export stage and goal. I read every message myself and will recommend the right format.
How it works
What happens after you enquire
Share your brief
Tell me about your audience, export stage and goal.
We shape the session
I tailor the content to your group and its stage.
I deliver
Keynote, workshop or programme, in English or Bahasa Malaysia.
Your group leaves with tools
Participants leave with practical tools and completed outputs, not just notes.
Let's build the right session
Looking for a practical export speaker, trainer or adviser?
Tell me about your audience, export stage and goal. I'll recommend the right format. Prefer email? yasmin@xportstack.com