Export coaching · training · speaking
Exporting is not about finding more buyers. It is about getting the basics right first.
I help F&B founders, and the programmes that support them, get export right: pricing, margins, distributors, compliance, shipments and reorders. Led by Yasmin Karim, a Malaysian F&B exporter who built XportStack from real export work, not theory.
For F&B founders · event organisers · trade bodies, accelerators & SME programmes
I run an export business
I've priced the deals, chased the distributors, and fixed the rejected labels myself.
I built the system, not just slides
XportStack is the export operating system I created and use every week.
Award-winning Malaysian founder
Backed by national business, export and SME awards.
Sound familiar?
The things founders tell me
If any of these sound like you, that is exactly what I help with.
Featured
Seen on stage, panels and media
Recognition
Recognised by business, export and SME institutions
This is probably happening to you
Your export price shrinks before you see it
An FOB price can look healthy and still leave less than you think. Your buyer pays international freight and import duties, but you still carry a long list of your own costs. Here is what happens to a RM100 FOB price, before your product cost.
Example figures. These are the costs exporters most often leave out. Add them up and a price that looked healthy barely covers the product.
Or run your own margin free. Pricing is the first thing I teach.
Most export advice starts too late
More buyers do not fix a weak export system
Most founders are told to find buyers, join trade shows, send samples and follow up harder. But if your price is wrong, more buyers create more bad quotes. If your market choice is random, more enquiries create more confusion. If your distributor is unqualified, the first order may be the last. If your label and documents are not ready, the shipment stalls before it starts.
So I do not teach founders to chase every enquiry or to hope a distributor solves everything. I teach the decisions behind a serious export business: price, market, distributor, compliance, shipment and reorders. I call it the Export Decision System.
The system came from real export mistakes
I built a Malaysian F&B brand and started exporting the way many founders do: chasing overseas interest, quoting quickly, saying yes to keep the buyer warm, and figuring out the hard parts later.
Then the lessons arrived. A deal that looked profitable but barely was. A distributor who went quiet after the first order. A label issue that slowed a shipment. A market that looked exciting but did not match the product, the margin or the readiness.
That was when I realised export success is not about finding more buyers. It is about making a handful of decisions properly: price, market, distributor, compliance and shipment. I turned those decisions into a system, used it in my own export business, and built it into XportStack. Now I teach that system through talks, workshops and advisory.
Who this is for
This is for you if export feels harder than it should.
I help F&B founders who want to export but feel stuck on pricing, documents, compliance and distributor follow-up. Together we build a practical export system, so you can quote with confidence, ship correctly and manage buyers without the chaos.
You're preparing your first export order
You need to get pricing, samples, documents, market choice and distributor conversations right the first time.
You already export, but the margins are murky
You want to know whether a deal is actually profitable after freight, duties, rebates and payment terms.
You support F&B founders or SMEs
You need a speaker or trainer who has run real export operations, for your event, cohort or programme.
How I help
Four things I help F&B exporters do
Take local F&B brands from domestic to export-ready
Grow brands that already export into new markets and better margins
Turn distributor leads into confirmed export orders
Prepare for trade missions, expos and buyer meetings, including on-ground
Services I offer
One export system, taught in the format you need
The same five export decisions, from a single keynote to a hands-on setup. Every option leaves you with something you can use.
Keynotes & talks
Bring a working exporter to your stage.
You leave with: Your audience leaves with practical steps they can act on Monday, not theory they forget by Friday.
Advisory & done-with-you
Premium, limited slots, for founders who want speed and fewer mistakes.
You leave with: We fix pricing and margin leaks, market choice, distributor terms, shipment readiness and export documents, and set it all up inside XportStack.
- Audit: find your pricing, margin, market and distributor leaks
- Decide: set your prices, floors and priority markets
- Build: set it all up inside XportStack
- Handover: you run it, with a follow-up review
Workshops & masterclasses
Hands-on training for founders and teams.
You leave with: Your group leaves with their export price calculated, a distributor checklist, and a shipment-readiness list. Real outputs, not slides.
- Pricing for export: landed cost, freight, duties and margin
- Choosing the right first market
- Finding, vetting and managing distributors
- Labels, certificates and compliance
- Shipment readiness and export documents
Also available: corporate and trade-body training. Programmes are priced by format, audience size and preparation.
Your stage
Where are you on the export journey?
Aspiring
Selling locally, not yet exporting
Readiness, your first export price, choosing a market
New exporter
First deals, one or two markets
Pricing, distributors, compliance, your first shipment
Multi-market
Several markets, scaling up
Protecting margins, reorders, one view across markets
I help F&B brands at every stage. The sessions below are grouped to match.
On stage
Talks and workshops by exporter stage
Pick the session that fits where your audience is. Each one is built from real export operations.
Aspiring exporters
Selling locally, ready to start exporting
An honest readiness check before you spend a ringgit.
A price that still makes money after freight and duties.
Pick an easy, profitable first market, not where you got lucky.
The real steps from selling at home to your first export.
New exporters
First deals, one or two markets
What to get right before you ship.
Why first deals look profitable but aren't, and how to price so they are.
Choose and manage a distributor who actually reorders.
Labels, halal, certificates and documents, before the port forces you.
Multi-market exporters
Several markets, scaling up
Run five or more markets without losing track.
Stop quiet margin leaks across markets and currencies.
Keep distributors active so revenue repeats.
Manage markets, certificates and shipments in one place.
Each session can be delivered as a keynote, a masterclass or a hands-on workshop.
For event organisers
What organisers can expect
Practical, not theoretical
Real examples from running F&B export operations
Clear, actionable takeaways your audience can use
Delivered in English or Bahasa Malaysia
Suitable for founders, SME cohorts and trade programmes
Worksheets and tools your audience can take away
For agencies and programmes
The practical trainer in your export programme
I work with the agencies, banks and SME programmes that develop Malaysian exporters, locally and internationally. I come in as the hands-on trainer who has run a real export business, so your members leave with steps they can use.
Sessions tailored to your cohort's stage, from aspiring to multi-market exporters
Founders leave with real outputs, not just notes
Delivered in English or Bahasa Malaysia
Flexible formats, from a single session to a multi-session programme
Fits readiness, acceleration and market-entry tracks
Available for programmes in Malaysia and abroad
From export knowledge to export execution
The system I teach is the system I built and use.
Most export speakers leave your audience with notes. I help them leave with a working system. Coaching clients don't just learn the playbook, they run it inside XportStack, the export operating system built for F&B brands.
This is not just export training. It is the system behind successful exporting: pricing, market selection, buyer follow-up, distributor management, shipment readiness, compliance and export cash flow.
What I believe
Exporters who succeed don't just chase buyers. They build an export system.
The next generation of Malaysian exporters will not manage export growth with scattered files, random follow-ups and guesswork. They will run export like a system.
From the blog
Practical export reading
FAQ
Questions before you book
Do you help find buyers?
I do not position export as find buyers first. I help founders become buyer-ready, so pricing, market choice, distributor fit, compliance and shipment are clear before serious outreach. More buyers do not fix a weak export system.
Is this just export theory?
No. Every session is built around practical decisions on your own product, with real examples and the same tools inside XportStack that I use to run my own export business.
What makes this different from a normal export talk?
It is taught by someone who runs an export business and built the software around the system behind export growth, not a trainer teaching from slides.
Who do you work with?
F&B founders preparing to export or already exporting, and the organisations that support them: trade agencies, accelerators, chambers and SME programmes.
Can sessions be delivered in English and Bahasa Malaysia?
Yes. Keynotes, workshops and coaching can all be delivered in English or Bahasa Malaysia.
How are fees worked out?
Programmes are priced by format, audience size, preparation, and whether XportStack setup is included. Share your budget range in the enquiry form and I will propose the right format.
Do you travel for events, or can sessions be online?
I am based in Malaysia and available for events locally, regionally and online.
Is this only for first-time exporters?
No. First-time exporters get the fundamentals right, and active exporters use it to fix margins, distributor issues and market expansion.
How do I book or check availability?
Send a short note through the enquiry form with your audience, market and goal. I read every message myself and reply with the right format.
How it works
What happens when you book
Enquire
Tell me your audience, market and goal.
We shape it
I tailor the session to your group and stage.
I deliver
Keynote, workshop or programme, in English or Bahasa Malaysia.
You leave with outputs
Your group walks away with real tools, not just notes.
Let's talk
Need a practical export speaker, trainer or advisor?
Tell me about your audience, market and goal. I'll reply with the right format. Prefer email? yasmin@xportstack.com